Browsing Category : general

Linguistics To Go: It’s all about food

Linguistics To Go: It’s all about food
One of the first things a foreigner faces when coming to a new country is language. And one of the first things that a non-native speaker observes is that the language native speakers use in everyday life is quite different from the one taught at school or at university. As a linguist I find it exciting to be exposed to a great variety of German language phenomena every day. Idioms is one of them. But why are people using idioms in their everyday speech?
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Transcreation – Pushing the boundaries of translation

As I mentioned in my very first blog, one aspect that I really enjoy when working in the localization industry is creative translations for marketing and advertisement purposes and their cultural insights. This is also known as transcreation. Transcreation? So what does it consist of and in which sense is that different from translation? And why should those projects be handled in a completely different way? This is what I will dive into in this blog.
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The Curse of Multilingualism: Easy Website Localization?

Lokalisierung - localization - berns language consulting GmbH
Multilingual websites have long been a must in our global village. Neat flags representing language options adorn the homepage of every important company and organization. Behind these, all too often, lie incomplete, inconsistent translations with poor formatting and a lack of localization. But how can this be avoided? blc finds this pressing issue highly interesting and has prepared a few tips.
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