This year’s tcworld conference was all about digitalization – and not only thematically. Therefore, digital presentations as well as virtual networking were the main features of the entire tcworld conference. In times of Corona, we have more or less grown to be professionals in online contact management. Consequently, we were now able to fully exploit these skills in the tcworld conference and trade fair landscape.
Exciting digital presentations
5 days and over 150 lectures: we were there, when experts spread their knowledge digitally. Among them, there were many exciting and entertaining presentations, especially in the areas of terminology, taxonomy, ontology and AI-tools. In my presentation, ‘Ontologies for Millions‘, I took great pleasure in presenting our blc Ontobot to interested visitors. Above all, my presentation focused on the possibilities of terminology and ontology in combination with AI-tools. Thereby, an ontology as well as a chatbot created by ourselves were in the center of attention. Given that the chatbot is explicitly made for human-machine interaction, it was naturally predestined for the digital tcworld conferece. By the way: If you missed the presentation, keep an eye on our upcoming webinars 😉
Virtual exchange at the trade fair – yes an no
Of course, a conference also involves a lot of personal exchange. This is where we personally experienced our greatest challenge throughout the entire digital tcworld conference. There was the virtual café, virtual trade fair stands and online appointments. And of course we wanted to use the opportunities for online networking and meet many interesting contacts! Unfortunately, however, we were faced with major technical problems that prevented such meetings from taking place. In addition, far fewer people strolled around the virtual trade fair than would have been the case with the tcworld conference on site, live and in color. At on-site conferences, a whole day is usually reserved for this purpose and just seeing someone by chance and chatting a little. But unfortunately, all this cannot happen at such a digital trade fair.
Conclusion: Is ‘digital’ the future of the tcworld conference?
Overall, the tcworld conference was able to put together a successful, interesting and stimulating event in all due haste. However, there is certainly room for improvement, for example in terms of technical requirements. In the current situation, naturally, completely new requirements arise here. Moreover, it is certainly worthwhile to develop concepts in order to attract more visitors to the virtual trade fair. Spontaneous thematic group chats at trade fair stands could be imaginable. Or animated stands that actually give visitors the feeling of moving around. Needless to say, with coffee breaks and goodies to take away, just like it would be at a ‘real’ trade fair.
Our conclusion: The digital tcworld conference has the potential to be a promising model for conferences in particular situations. However, provided that it meets all technical and communicative challenges and solves them in time. However, if possible, we would always give priority to face-to-face events with their extensive networking opportunities.