Browsing Author : Jenny Seidel

Wanted: Santa Claus Corporate Identity

Wanted: Santa Claus Corporate Identity
What does Christmas have to do with Corporate Identity? Who is this Father Christmas? What is the difference to Saint Nicholas? And what part does Coca Cola really play in this story? These are questions that we, as specialists in terminology and corporate identity, urgently need to get to the bottom of.
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Different methods for term extraction

Different methods for term extraction
After we explained in our last blog what term extraction actually is, we are now devoting ourselves to the methods of term extraction. Before a company approaches term extraction to build a termbase, it is important to look at the need and available resources to establish a meaningful approach. This is the best way to establish a sensible approach. As we at blc are committed to designing efficient processes for optimum output, we are starting today with the prerequisites. What methods and tools are available for extracting terminology from the source texts?
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Jenny, what do you do at berns language consulting?

Jenny, what do you do at berns language consulting?
Finding a good answer to this question is almost as exciting as my work itself The assumptions range from translator to speech therapist. At this point, I reveal my secret: As a terminologist, I help companies define their corporate terminology in order to save them time and money, to improve the quality of their texts and to improve their visibility.
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Terminology, quo vadis?

Terminology, quo vadis?
Has end-2-end terminology management already been established in your company? Do you have a terminology databasethat authors and translators can easily access? But do you sometimes ask yourself whether in the age of increasing digitization , "human" work on concepts and terms still is that important? Won't we soon be able to leave all of this to artificial intelligence anyway? What aspects of terminology work still play a role today? We examine why terminology management is more important than ever.
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The perfect terminology workflow

The perfect terminology workflow
In our blog series, we address the topic of how corporate terminology processes can be combined to create a coherent workflow. And today we will have a look at the very core of it all: What does the perfect terminology workflow actually look like?
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From Terminology to Ontology

From Terminology to Ontology
Conceptual relations are the basic precondition that lead to understanding terminology. But what is behind these relationships? What relations exist between terms? How can a semantic network be created with conceptual relations? And how does this help us to re-use terminology in computer-readable ontologies?
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Conceptual relationships: terminology and semantic networks

Conceptual relationships: terminology and semantic networks

Good, concept-based terminology management requires technical coordination, a clear definition and the standardised establishment of preferred terms. However, in order to fully grasp concepts, it is essential to understand and record the relationships to neighbouring concepts. Concept maps with concepts as nodes and relationships as lines are used to represent the relationships between concepts. But what does "relationship between concepts" actually mean and what conceptual relationships exist?

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What are ontologies and if so, how many?

In many projects we notice that the demand for ontologies in the terminology environment is increasing. But why actually? What are ontologies? How can terminology and ontology be combined? Do we need ontologies - and if so: one or more? We have addressed these questions in our article "The use of term systems in terminology management" in the current June issue of "edition - Die Fachzeitschrift für Terminologie".
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