Browsing Author : Carolin Schlösser

Carolin, what do you do at berns language consulting?

Carolin, what do you do at berns language consulting?
Short question, short answer? Impossible! Because I am one of those lucky people whose work is so diverse and multifaceted that there simply cannot be a short answer. Over the years – I have been part of the blc team since 2011 – I have supported many different projects and supervised many different topics, so to be honest, a summary is not so easy.
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The importance of testing

testing
2"Is everything working the way it should now?" This question is often uttered while introducing translation memory, terminology management or similar systems. We can quite simply answer this question with "Yes!" If, and only if  conscientious testing  has been carried out from start to finish. In this blog, I present errors and obstacles we have encountered in client projects when introducing new tools. And of course I also explain why a conscientious test management guarantees a successful system go-live!
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Transcreation: what about the process?

Unsplash
In my last blog, I discussed how transcreation is the process of adapting an advertising campaign and its emotional intent into another market with a different language, culture and symbolism, but without altering the tone and the original brand approach. In this blog, I will discuss and suggest to you a set of rules for successfully adapting and launching your international marketing campaign. Simply put, how do you handle a transcreation project and how does it differ from a classic translation project?
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