Browsing Category : Process consulting

Wanted: Language process strategy!

Wanted: Language process strategy!
Defining a strategy for your company's language processes is not as complicated as it sounds. We all constantly create strategies in our daily lives, e.g. investment strategies to increase our cash-flow situation or nutrition strategies to become healthier or leaner. A strategy aimed at a company's language processes ensures that we focus the right language topics in the right direction. With a clear strategy, it is easy to decide whether, for example, a translation management system is purchased, terminology workflows are set up or extended, or machine translation is used.
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Transcreation: what about the process?

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In my last blog, I discussed how transcreation is the process of adapting an advertising campaign and its emotional intent into another market with a different language, culture and symbolism, but without altering the tone and the original brand approach. In this blog, I will discuss and suggest to you a set of rules for successfully adapting and launching your international marketing campaign. Simply put, how do you handle a transcreation project and how does it differ from a classic translation project?
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